shivjeet kullar
Ad man. Author. Playwright. Startup Founder & more
shivjeet kullar
Ad man. Author. Playwright. Startup Founder & more
About Shivjeet Kullar
Who is the real Shivjeet?
An ad man, an event specialist, a game show host, a book author, a celebrity speaker, a poet, a playwright, a songwriter, a start up founder - who is the real Shivjeet?
Now therein lies the problem. When you write the most famous line in Indian Advertising (Bole Mere Lips I Love Uncle Chips), at the age of 27 there’s not much left to do. Except perhaps win a 100 national and international awards, get ranked as one of the top 10 creative people in India, write a government to power and pen a few novels and launch a few companies
Founder: NFX Digital
After winning the 100 awards, Shivjeet walked away from advertising to try and build a 100 cr company. So far it seems a good plan as his company NFX Digital has turned research into a game, via adytude.com and has over 100 clients including Pepsi, Perfetti, Cipla, Hyundai, Flipkart, Philips, Zee TV, Discovery Channel, ITC, De Beers, Havas Media, ITC, Kantar and Government of India. It was ranked as Best Emerging Company of the Year by NASSCOM and Most Innovative Business Partner by Pepsico. While Shivjeet was named ‘Voice of the Internet’ by Your Story Magazine.
Shivjeet Kullar's many facets
Startup Founder
Creative Director
Startup Founder
NFX Digital - Myndmap is a gamified online research startup that Shivjeet created to bridge the gap between Product development, Creative communication, and Consumer insights.
Valued at over $10Million and strategic partnerships with Kantar and Millward Brown.
Author
Creative Director
Startup Founder
Dilli to Pagal Hai was a column in the Times of India that had people in splits for years- finally culminating in a book.
'Taking the Taj', Shivjeet's 1st novel is soon to be reimagined as a miniseries.
SK also creates plays- 50 Words, Shiva Calling, and most recently Angel in the Machine.
Creative Director
Creative Director
Creative Director
One of the initial great ad men of India- Shivjeet's films have won him and his agencies over 200 advertising awards including Cannes Awards.
He was also recently selected to be a Jury member of the New York Ad Festival.
Awards: Of Over 150+ awards, some notable TItles
DAC COPYWRITER OF THE YEAR
Delhi Ad Club
Judged as the best Copywriter in the City of Delhi
One MERIT SHOW AWARD
One Show New York
Direct mailer for Teacher’s Whiskey 12 Year Old
CREATIVITY NEW YORK
Creative Council
Won for campaign for Times Of India
JWT ALL WORLD GOLD
JWT Group
Won for Girl Child Campaign – the only Indian ever to win – got $5000 – spent it.
Pioneer Awards Calcutta Ad Club Awards, A&M Campaign of the Year, CAG Award, Aaren Outdoor Award etc
Indian Award Bodies
For various campaigns across 15 years
EEMAGINE AWARDS, WOW AWARDS, PINNACLE AWARDS
Event awards – Won as core member of Showtime Team
ZEE VIEWER CHOICE AWARDS
Campaign Bole Mere Lips judged by millions of viewers as one of the 7 most memorable slogans ever written
Some of SHivjeet's Writing
Dilli Toh Pagal Hai
For over 15 years, Shivjeet wrote for Times of India. His column, aptly titled “Dilli Toh Pagal Hai” parodied and satirized the many troubles and tribulations that people of the city face. From road rage, to shady politicians, to wannabe stars, to union strikes – he held nothing sacred and his pen flayed them all just the same
Novel- Taking the Taj
Taking the Taj is a fast-paced, page-turner where seven seasoned terrorists take international hostages in the Taj Mahal. It is a nail-biting, adrenaline-pumping account of what happens over the next twenty-four hours. The story keeps shuttling from the present-day situation that the Taj is in, to the times when it was being built, with mindboggling trivia that keeps you glued to the novel – hoping it’d be for real! Shivjeet Kullar conjures up an intriguing account of complexities of human emotions, situations, love and lust. The novel takes you from the highs of power and rebellion to the lows of poverty and submission.
The Panda & the Pandemic
The Panda & the Pandemic
The Panda and the Pandemic is Shivjeet’s first children’s book. It’s the story of a panda who escapes from the zoo then hides in a boy’s fridge then when discovered teaches the boy about the Pandemic. In the author’s words ‘no writer’s journey is complete till he has written a kid’s book. And the challenge is to write something that both the kids and parents enjoy’. Which is why, in addition to being a lovely and innocent children’s story the book also has quirky references and humour points that parent pandas will enjoy.
Kullar's Plays
Angel Unplugged
Shivjeet's latest play had its world premiere at the habitat centre in Delhi on early 2025. It was sponsored by the LSR alumni who invented him to give an impromptu speech at the end of the play. Based on the unique relationship between a bachelor and an Alexa machine it is being made into a web series next
Shiva Calling
If you were a prisoner sentenced for execution in the morning, and God appeared in front of you to grant you a boon, what would you wish for? That is the question this play aims to answer! This dance theatre takes you on a fascinating journey through time and space exploring the themes of compassion, humility, forgiveness and love. It turns despair into hope, freedom into a state of mind and hurtles towards an unexpected but inspiring end or should we say beginning. Combining theatre and music video it features five original songs written and composed for the production.
50 Words
Angel in the Machine
Angel in the Machine
Imagine if you were given only 50 words to speak in a day…to learn the true importance of words. Then 49 the next day. After that 48. Till you came down to the 1 most important word in the world!! That’s the unusual and amazing premise of this play. A journey of surprise, shock, disbelief, effort, inspiration, and finally realization. Come join Zara as she travels to the truth.
Angel in the Machine
Angel in the Machine
Angel in the Machine
A beautiful angel 👩🏻 fleeing across the universe gets caught in the Alexa machine of a young bachelor. Close on her heels is a 😈 demon. What the hell happens next? Come and find out 🙌.
...There's more!
YES: The Spirit of Triumph!
YES – The four-day dance-theatre festival “Yes, The Spirit of Triumph” was an amalgam of the arts and talent: Shiamak Davar choreographed the dance sequences, Raghuvendra Rathore designed the dancers’ clothes and ad-man Shivjeet Kullar scripted the razzmatazz. Organised by Bombay Times and produced by Meera Jain, wife of Times Of India Vice-Chairman Samir Jain, at Mumbai’s Jamshed Bhabha Hall, Yes witnessed a megawatt turnout by members of the glam frat including Sharon Prabhakar, Alyque Padamsee and Smita Thackeray, and film folks Sonali Bendre, Raveena Tandon and Anil Kapoor
Singer/ Songwriter
Ever the experimenter, Shivjeet has composed a song. Based on the timeless classic “Sound of Silence”, he reinterpreted and transformed it into a song that talks about the growing disconnect between people. How we sit next to each other but refuse to talk. A society that doesn’t think about what they say, but happily text away. Where we communicate in forwards and shares. but rarely an original thought
A Champion for the Rights of Women across the world
G 100 is a collection of successful women across 100 countries. Their Denim Country Partners are Influential He-for-She Champions in different domains of media arts and communication supporting the Country Chair's leadership and mission to build a thriving sector in their country. The Global Leadership selected Shivjeet from India to be a champion for their cause, today he works closely with the women leaders to effect awareness and build change.
As true recognition of all that he stands for, the Indian Achievers Forum recently awarded Shivjeet
The Glory of India Salute Award
For his achievements across the internet, events, advertising and related industries Shivjeet was recently awarded ‘the Glory of India salute’ an award previously won by achievers like Kiran Bedi, Olympian Sushil Kumar and others.
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