With over 25 years as a Creative Director, and the best of brands and campaigns under his belt; Shivjeet Kullar is an author, playwright and event conceptualiser. He already has more than 120 National & International awards to his credit and was rated by Campaign magazine amongst India’s top 10 most powerful creative names. Since the start of his career, working at agencies like Lintas and Contract, Shivjeet Kullar’s star has been ever ascending. Whether it be winning over a 100 national and international awards, designing BJP’s campaign in the 90’s or coming up with the unforgettable “Bole Mere Lips Uncle Chips” jingle, he has done it all! So what all has he done, and what more does he plan on doing? Let’s take a look!
Though he has won numerous awards, there are some that stand apart from the rest.
Shivjeet Kullar is a household name due to the numerous successful campaigns that he has helmed.
Using his vast creative prowess, Shivjeet has become a veritable author, whether it be his thriller “Taking The Taj” or his compilation “Dilli toh Pagal Hai”
Never one to stay idle, Shivjeet delved into the world of playwriting. After the runaway success of the First play “Shiva Calling”, he’s ready to explore this further with two more plays lined up for 2017!
Disrupting the market, is Shivjeet’s latest venture – NFX Digital. This market research firm, through the use of its gamified engine is making huge waves!
NFX Digital is a Delhi based start up which is a brain child of Ad Guru, Shivjeet Kullar. As the holding company of the world’s first gamified consumer insights engine, Adytude.com, NFX is an alternative to traditional mediums of research for the modern marketeer. Using traditional research methodologies, NFX is creating digital research instruments that can effectively cut research time line by a third and research cost by a fifth. Based on actionable consumer insights derived by this robust engine, NFX Digital has expanded into the Digital Marketing, creating some of the most clutterbreaking, innovative and fresh strategies for businesses to grow. All this based on a simple philosophy- When You Listen, You Profit.
Adytude.com is a unique gamified engine that lets consumers interact directly with their favourite brands by giving their feedback in real time to measure communication effectiveness. The site was built as a dual-play website where the front end is fun and engaging and the back end is data and analytics!
It is a ‘self administered’ research where you don’t need to go to the consumers, they come to you. They answer a question set triggered by a video for which they earn AdCash. This Adcash can be redeemed for merchandise/ gifts in our rewards gallery. All this ensures quick, comprehensive and affordable research.
Because of his vast experience with marketing and brands, Shivjeet is often asked to speak at various national and international conferences and forums. Featured here is an excerpt from one of his more provocative speeches – on Deviants being the secret to the future.
YES – The four-day dance-theatre festival “Yes, The Spirit of Triumph” was an amalgam of the arts and talent: Shiamak Davar choreographed the dance sequences, Raghuvendra Rathore designed the dancers’ clothes and ad-man Shivjeet Kullar scripted the razzmatazz. Organised by Bombay Times and produced by Meera Jain, wife of Times Of India Vice-Chairman Samir Jain, at Mumbai’s Jamshed Bhabha Hall, Yes witnessed a megawatt turnout by members of the glam frat including Sharon Prabhakar, Alyque Padamsee and Smita Thackeray, and film folks Sonali Bendre, Raveena Tandon and Anil Kapoor
If you were a prisoner sentenced for execution in the morning, and God appeared in front of you to grant you a boon, what would you wish for? That is the question this play aims to answer! This dance theatre takes you on a fascinating journey through time and space exploring the themes of compassion, humility, forgiveness and love. It turns despair into hope, freedom into a state of mind and hurtles towards an unexpected but inspiring end or should we say beginning. Combining theatre and music video it features five original songs written and composed for the production.
Imagine if you were given only 50 words to speak in a day…to learn the true importance of words. Then 49 the next day. After that 48. Till you came down to the 1 most important word in the world!! That’s the unusual and amazing premise of this play. A journey of surprise, shock, disbelief, effort, inspiration, and finally realization. Come join Zara as she travels to the truth.
Ever the experimenter, Shivjeet has composed a song. Based on the timeless classic “Sound of Silence”, he reinterpreted and transformed it into a song that talks about the growing disconnect between people. How we sit next to each other but refuse to talk. A society that doesn’t think about what they say, but happily text away. Where we communicate in forwards and shares. but rarely an original thought
Taking the Taj is a fast-paced, page-turner where seven seasoned terrorists take international hostages in the Taj Mahal. It is a nail-biting, adrenaline-pumping account of what happens over the next twenty-four hours. The story keeps shuttling from the present-day situation that the Taj is in, to the times when it was being built, with mindboggling trivia that keeps you glued to the novel – hoping it’d be for real! Shivjeet Kullar conjures up an intriguing account of complexities of human emotions, situations, love and lust. The novel takes you from the highs of power and rebellion to the lows of poverty and submission.
Of Shivjeet’s 120+ awards, some of the more notable titles received are:
- DAC COPYWRITER OF THE YEAR
Delhi Ad Club
Judged as the best Copywriter in the City of Delhi
- One MERIT SHOW AWARD
One Show New York
Direct mailer for Teacher’s Whiskey 12 Year Old
- CREATIVITY NEW YORK
Won for campaign for Times Of India
- JWT ALL WORLD GOLD
Won for Girl Child Campaign – the only Indian ever to win – got $5000 – spent it.
- Pioneer Awards Calcutta Ad Club Awards, A&M Campaign of the Year, CAG Award, Aaren Outdoor Award etc
Indian Award Bodies
For various campaigns across 15 years
- EEMAGINE AWARDS, WOW AWARDS, PINNACLE AWARDS
Event awards – Won as core member of Showtime Team
- ZEE VIEWER CHOICE AWARDS
Campaign Bole Mere Lips judged by millions of viewers as one of the 7 most memorable slogans ever written
On the Grand Jury of the New York Ad Festival 2018
(The 7 Year Itch)
Fourteen years ago, Shivjeet was honored by the prestigious New York Ad Festival for the exceptional work that he had done for the Make-My-Wish Foundation.
Then, seven years later, he was at the receiving end of another accolade, this time for his work on the Times Of India Campaign “The Queen’s English”
And now, another seven years later, he crossed paths with the New York Ad Festival. This time however, he was not one of the award’s recipients, but instead a part of the jury that selects the winners. Sharing the stage with other eminent jury members, Shivjeet was truly in his element showcasing his knowledge that has been accumulated over the past 25 years
Makes one wonder what will happen another seven years down the line
The Panda and the Pandemic is Shivjeet’s first children’s book. It’s the story of a panda who escapes from the zoo then hides in a boy’s fridge then when discovered teaches the boy about the Pandemic. In the author’s words ‘no writer’s journey is complete till he has written a kid’s book. And the challenge is to write something that both the kids and parents enjoy’. Which is why, in addition to being a lovely and innocent children’s story the book also has quirky references and humour points that parent pandas will enjoy.