1 which is about drafting and crafting a strategic plan which can be implemented in my workplace as a learning workplace on the basis of its analysis and identification made in the earlier assignments. Also you should remember, that this work was alredy submitted once by a student who originally wrote it. This report will present detailed analysis of the Bleu ecommerce website marketing plan. Premier Inn's strength across all the elements of brand positioning is key to its success. The purple brand colour, suggesting warmth and luxury, is prevalent throughout and all Premier Inns are consistently laid out and designed, projecting the image of a home-from-home. Premier Senior Marketing, LLC operates as a health marketing group. This is because the product was expensive and would have a significant impact on my life. Along with email newsletters, offers and an excellent website, Premier Inn uses all channels to good effect, with strong brand presence throughout. No other hotel does this - so their brand position becomes a competitive advantage in a highly competitive market. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid). While pricing is low compared to luxury hotels, Premier Inn room prices are still higher than budget competitors, therefore projecting some element of quality within their competitive group. I return time and time again and am rarely disappointed. Since as a Training Coordinator, my job entails the induction, training and assessment of the progress of the new hires, I have focused my answer to these three areas and divided the paper into Induction and Training, and; Assessment/Evaluation. Premier Inn "The bridesmaid's tale" by Lucky Generals. Sales promotions include selected hotels on selected nights from £29 and prices vary depending on time and location. As earlier stated, I have chosen to answer Option No. Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. well as a tourist, I have some idea would like to share with you on the below page, to discuss what is the major advantages and disadvantages of a hotel which situated right in the heart of commercial center of Hong Kong as everyone knows – The Holiday Inn Express Causeway Bay Hotel. Figure 2 Pricing classification of Hilton Worldwide hotel rooms. Rooms are always clean, airy and spacious while the good night guarantee is achieved using black-out curtains, extra pillows and comfortable, high-quality mattresses. The notion has been lingering around for almost a century. Successful example of implementation of marketing mix strategy (Premier Inn concept) has been analyzed in our research as an attempt to find out which benefits hospitality organisations might get from focusing their strategies on marketing mix. Premier Inn is the UK’s largest hotel brand with over 650 sites throughout the country. A marketing mix is used to indicate the several marketing variables used by the sales team to target specific guests or target market segments (E.g. Articles: 9 Results. Crude oil, therefore, is extremely crucial as these emerging nations use a projected 20% of energy supplied from oil. With 60,000 hotel rooms in the UK and plans to expand into new markets across the world, ours is an ambitious and fast-moving business. This excellent service helped secure my loyalty and enriched my customer experience, making me feel valued. In particular, Hotel Ads have proven a powerful tool in reaching new customers _ the ratio of bookings from new customers is 40% higher than paid search ads. Our compact city centre hotel concept ‘hub by Premier Inn’ has been a great success giving us access to profitable city centre locations with high property costs, delivering a good return on capital, whilst offering customers great value, high quality rooms in great locations. Premier Inn is the UK’s largest hotel brand with occupancy rates of over 80% in more than 590 budget hotels with over 43,000. Premier Inn is an award winning hotel chain and has geographical spread to facilitate 75% of the UK population in a radius of five miles. The author of the present case study "Premier Inns Marketing Strategy" brings out that Premier Inn is a chain of the inn within the UK with 500 hotels across the country. The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Whitbread is a large UK hospitality business with major lines of business in coffee shops with Costa Coffee, in hotels with Premier Inn and in restaurants with Beefeater, Table-Table & Brewers Fayre restaurant brands. You may not submit downloaded papers as your own, that is cheating. servicemarketingmix.png As marketeers, we can all learn from their marketing strategy, to take a simple brand premise and make it work throughout the whole marketing mix. The stock investment plan allows the buyers to buy common stock of the company at a discount. Since early 2012 I have become a loyal customer, using hotels in various locations for both work and pleasure. This possible outcome serves as a reason that makes the research interesting, important and relevant. Premier Inn's use of the marketing mix is consistent, targeted and seamless. The marketing mix refers to the apportionment of effort, the combination, the designing and the integration of the elements of marketing into a programme or “mix” which, on the basis of an appraisal of the market forces, will best achieve the objectives of an enterprise at a given time.” (Michael J. Marketing is a broad concept that includes all the activities regarding the target market, segmentation, positioning, product, price, promotion, and distribution. Today marketing is done in various forms, but conceptually there are only two different forms of marketing, one is direct marketing and another one is indirect marketing. Premier Inn is a British hotel chain and the UK's largest hotel brand, with more than 72,000 rooms and 800 hotels. This was also so because there were significant differences between the brands that were available at the time in terms of their performance and quality ("Indmedica - CyberLectures - High Involvement Purchase Decisions", n.d., p. 2). The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible. Direct marketing is not an exception. Marketing also includes the activities of selling the final products and providing after-sales services. In all my visits I have found staff who are well trained, friendly and committed to the brand. With an occupancy rate of more than 80% and an operating profit risen by 7.4% in 2017 to £468 million, Premier Inn is one of the most profitable hotels in the UK. Premier Inns’ brand promise is to give you ‘a good sleep, night after night after night – consistently do the extra-ordinary’ (Premier Inn Website, 2011). Booking via the phone, website or app is a consistent experience. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Premier Inn was awarded Best Midscale hotel brand by Business Traveller, and recently won the Employee Engagement Category by the Marketing Society. premierinn.com Competitive Analysis, Marketing Mix and Traffic - Alexa Location: The glass-sided tower, formerly occupied by British Gas, is a two-minute walk from the main pedestrian shopping … There will not be a specific price message in the TV ad but the “Good Night Guarantee” remains as part of the ad and a key component of Premier Inn’s value proposition. Premier Inn advertising, marketing campaigns and videos . However, the second product that I chose, newspaper, was a low involvement purchase since the product was that which is habitually purchased and therefore the decision of choosing it required very little effort. Premier Inn's use of the marketing mix is consistent, targeted and seamless. The marketing mix is combination of 7 P’s as compare to the 4 P’s of a marketing mix so simply product, pricing, promotion and placement assume the service as a product itself and other 3 more Ps which are required for most favorable service delivery. If you find papers matching your topic, you may use them only as an example of work. Noah Pedlar, six, from Barnstaple, Devon, suffers from Spina Bifida and always stays at a Premier Inn when he receives treatment at the Bristol Royal Hospital for Children. Angelus Block Co., Inc. is Southern California's premier source for concrete masonry and paver products. 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