NFX Digital is a Delhi based start up which is a brain child of Ad Guru, Shivjeet Kullar. As the holding company of the world’s first gamified consumer insights engine, Adytude.com, NFX is an alternative to traditional mediums of research for the modern marketeer. Using traditional research methodologies, NFX is creating digital research instruments that can effectively cut research time line by a third and research cost by a fifth. Based on actionable consumer insights derived by this robust engine, NFX Digital has expanded into the Digital Marketing, creating some of the most clutterbreaking, innovative and fresh strategies for businesses to grow. All this based on a simple philosophy- When You Listen, You Profit.
Adytude.com is a unique gamified engine that lets consumers interact directly with their favourite brands by giving their feedback in real time to measure communication effectiveness. The site was built as a dual-play website where the front end is fun and engaging and the back end is data and analytics!
It is a ‘self administered’ research where you don’t need to go to the consumers, they come to you. They answer a question set triggered by a video for which they earn AdCash. This Adcash can be redeemed for merchandise/ gifts in our rewards gallery. All this ensures quick, comprehensive and affordable research.
YES – The four-day dance-theatre festival “Yes, The Spirit of Triumph” was an amalgam of the arts and talent: Shiamak Davar choreographed the dance sequences, Raghuvendra Rathore designed the dancers’ clothes and ad-man Shivjeet Kullar scripted the razzmatazz. Organised by Bombay Times and produced by Meera Jain, wife of Times Of India Vice-Chairman Samir Jain, at Mumbai’s Jamshed Bhabha Hall, Yes witnessed a megawatt turnout by members of the glam frat including Sharon Prabhakar, Alyque Padamsee and Smita Thackeray, and film folks Sonali Bendre, Raveena Tandon and Anil Kapoor